Effective Date: 25/10/2023
1. Introduction
RPM Valeting & Detailing is committed to safeguarding the personal data and privacy of individuals in accordance with the General Data Protection Regulation (GDPR). This Policy outlines our practices for collecting, processing and protecting personal data obtained through our email marketing activities.
2. Consent and Data Collection
2.1. Consent: Prior to sending marketing emails, RPM Valeting & Detailing will obtain clear and explicit consent from individuals, ensuring they understand the purpose of data collection and that they have the right to withdraw their consent at any time.
2.2. Data Minimisation: We will collect and process only the data necessary for the intended marketing purposes and limit the data to what is relevant. Under this policy and our current marketing layout, the data collected will be contact details.
2.3. Opt-In and Opt-Out: We provide an easy and straightforward opt-in process for individuals to subscribe to our marketing emails. Additionally, a clear and accessible opt-out (unsubscribe) mechanism is included in every email to allow individuals to easily withdraw their consent.
3. Data Use and Purpose
3.1. Marketing Communications: Personal data collected for email marketing will be used solely for sending promotional, informational and reminder emails about our products, services, events, and relevant content.
3.2. Data Segmentation: We may segment email marketing lists based on user preferences or demographics to provide more personalized content.
4. Data Security
4.1. Data Protection Measures: RPM Valeting & Detailing will implement appropriate technical and organisational measures to protect personal data from unauthorized access, disclosure, alteration, and destruction.
4.2. Data Breach Response: In the event of a data breach affecting email marketing data, RPM Valeting & Detailing will promptly investigate and notify the appropriate authorities and affected individuals as required by the GDPR.
5. Data Retention
Personal data will be retained only for as long as necessary to achieve the intended marketing purposes. We regularly review and update our email lists to remove inactive or unsubscribed users.
6. Transparency and Rights of Data Subjects
6.1. Access and Rectification: Individuals have the right to request access to their personal data, as well as rectification of inaccurate data.
6.2. Data Portability: Upon request, individuals can receive their data in a portable format.
6.3. Objection and Opt-Out: We honor individuals' rights to object to data processing based on legitimate interests and provide an opt-out mechanism for unsubscribing from email marketing.
7. Third-Party Services
In the event that we use third-party email marketing services, we will ensure that they comply with GDPR regulations and protect personal data.
8. Consent Records
We will maintain records of consent and periodically review them to ensure ongoing compliance with GDPR.
9. Review and Update
This Email Marketing Policy will be reviewed and updated regularly to ensure compliance with legal and regulatory changes.
10. Introduction to Privacy
RPM Valeting & Detailing is committed to respecting and protecting your privacy. This part of our GDPR and Privacy Policy for email marketing explains how we collect, use, disclose, and safeguard your personal information. Please read the following sections carefully to understand your rights regarding your personal data.
11. Information We Collect
11.1. Contact Information: When you subscribe to our email marketing list, we collect your email address, name, and any additional information you choose to provide.
11.2. Usage Data: We may collect information on how you interact with our emails, such as open and click rates, to improve our email marketing campaigns.
12. Purpose of Data Processing
We collect and process your personal information for the following purposes:
12.1. Email Marketing: To send you promotional emails, newsletters, and updates related to RPM Valeting & Detailing products, services, events, and relevant content.
12.2. Performance Optimization: To analyse the effectiveness of our email marketing campaigns and improve their content and relevance.
13. Consent and Opt-Out
13.1. Consent: As mentioned in section 2 -2.3 of this policy, We will only send you marketing emails if you have provided clear and explicit consent to receive them. You can withdraw your consent at any time by using the unsubscribe link provided in our emails.
13.2. Opt-Out: You can opt-out of our email marketing communications by clicking the "Unsubscribe" link at the bottom of our emails.
14. Data Security
We are committed to protecting your personal data and have implemented appropriate technical and organizational measures to prevent unauthorized access, disclosure, alteration, or destruction of your personal information.
15. Data Sharing
We do not sell, trade, or rent your personal information to third parties. However, we may use reputable third-party email marketing service providers to assist in delivering our emails. These providers are bound by strict confidentiality agreements and GDPR compliance.
16. Review and Update
Again like the GDPR section of the policy, our Email Marketing Privacy Policy will be reviewed and updated regularly to ensure compliance with legal and regulatory changes.
17. Contact Information
For any enquiries or requests related to data protection or this policy, please contact us via one of the following options: Phone: 07790 654729, Email: ryan@rpmvdd.co.uk or send a letter to the following address: 15 Durdells Avenue, Bournemouth, BH11 9EH, England, United Kingdom
This website uses cookies. By continuing to use this site, you accept our use of cookies.